Client Overview: Allahjah Institute, Sharjah UAE
When Allahjah Institute launched in Sharjah in late 2024, they brought with them a clear mission: to provide high-quality Emirati Arabic education in a welcoming and professional environment. As a newly founded language school, their top priority was getting discovered by their local community — fast.
But like many new businesses, they faced several digital challenges right from the start:
- No verified Google Business Profile (GBP)
- A duplicated listing was causing confusion and poor indexing
- Zero online visibility for key local search terms
- No reviews or digital reputation
- No structured local citations across platforms
- A website in early development without SEO foundation
They had a strong product and a motivated team — they just needed the visibility and the right strategy to help them take off.
Every Journey Starts with a Single Listing
When we first sat down with the founders of Allahjah Institute in October 2024, their passion was clear: to help people connect with the Arabic language - authentically, locally, and with meaning.
But passion alone isn’t enough in today’s digital world.
Their school was new. Their presence online? Nonexistent
No verified Google listing. No reviews. No address.
They even had a duplicate business profile floating around, confusing Google and making them effectively invisible in local search.
We saw this not just as a problem, but as an opportunity to build something meaningful from scratch.
Step 1: Building the Foundation on Google
We began with what we call “the first stone of visibility”: their Google Business Profile (GBP).
Within 1 day, we:
- Verified their Google Business Profile
- Removed the duplicate listing
- Optimized every section with high-quality information: categories, images, hours, attributes, and more
This single move allowed Allahjah Institute to appear for location-based searches, giving them their first real chance at being discovered by their local community.
Here is an example of Before and After optimization:
Step 2: Climbing the Ranks with Local Keywords
We didn’t just want visibility. We wanted relevance and ranking for the search terms that mattered to them and their future students that converted into new student enrollments.
By targeting highly specific and intent-driven queries, we made Allahjah Institute show up exactly where it counts. Before our SEO strategies, the client didn't rank in the first 100 positions, and after our 6-month strategy, we capitalized the first places for the most important and searched keywords in their niche:
- Emirati Arabic courses in Sharjah - climbed from Top 100+ to Top 3
- Arabic course Sharjah - climbed from Top 100+ to Top 10
- Arabic language schools Sharjah - climbed from Top 100+ to Top 3
- Emirati Arabic courses Sharjah - climbed from Top 100+ to Top 1 (only result)
They went from completely invisible…
To the top and only result in some key categories.
Step 3: Expanding Their Presence Across the Web
We researched, created, and submitted the business in 28 local and global platforms across trusted directories and education platforms.
This served two critical purposes:
- It strengthened Allahjah’s authority in the eyes of search engines
- It opened discovery channels for potential students searching beyond Google
Each listing was consistent, well-branded, and aligned with their positioning, reinforcing trust and helping them climb in search.
Step 4: Turning Happy Students into Online Reputation
We noticed something early: people loved their experience at Allahjah. But there was no online reflection of that.
So we implemented a simple but powerful review generation strategy:
- Trained the staff with templates and tools
- Integrated review prompts into student communication
- Monitored feedback and provided reporting
The result?
- 40+ five-star reviews across platforms
- 5.0 average rating on Google
- Reputation built with real feedback from real students
- New student enrollments coming from Google
This social proof now acts as a conversion tool, building trust even before a potential student reaches out.
The Proof: Google Performance Over Time
Total Number of Views on Google
From August 2024 to May 2025, Allahjah Institute’s visibility on Google grew dramatically, starting from zero and climbing steadily month by month. This growth was a direct result of our local SEO efforts: verifying and optimizing their Google Business Profile, enhancing local keyword relevance, and building consistent citations across platforms.
By May 2025, they had reached 297 monthly views, and over the 10-month period we tracked, their business profile was seen by 1,750 potential customers across Google Search and Google Maps.
The majority of impressions came from mobile devices, emphasizing the importance of mobile-first strategies for local discovery.
1,750 Total Impressions — each one a potential student, parent, or community member discovering the institute online.
This chart illustrates the monthly growth in visibility, showing how a verified presence and consistent strategy lead to meaningful discovery.
Total Number of Actions on Google
From August 2024 to May 2025, Allahjah Institute’s verified Google Business Profile generated a total of 786 actions, representing website clicks, driving direction requests, and direct phone calls from potential students and parents.
Starting with just 7 actions in August, their performance jumped to 153 in April, peaking as visibility increased and the listing became a trusted result in the local community.
“786 Total Actions — real decisions made by real people ready to connect, visit, and enroll.”
This growth reflects not only visibility, but intent — people were actively engaging with the listing to take the next step toward becoming students.
This chart reflects growing interest and conversions, showing the impact of accurate listings, compelling reviews, and consistent presence across mobile and desktop.
Supporting the Bigger Picture: Website SEO
While managing their local visibility, we also supported their IT team on building Allahjah Institute website:
- Creating the right SEO framework
- Planning funnel logic for student inquiries
- Structuring content for performance
This work is ongoing but is already showing signs of traction. With every part of the digital presence aligned, we’re building not just a listing, but a sustainable growth machine.
What Made It Work: Collaboration & Trust
One of the best parts of this project was the mutual respect and commitment from both sides.
The Allahjah team:
- Took our strategy seriously
- Acted quickly on feedback
- Fully engaged with monthly performance reports
We, on our end, were always ready with support, insights, and tools to make growth happen.
It was never “us and them” — it was a shared mission.
Final Overview
Helping Allahjah Institute grow from a brand-new school with zero visibility to one of the top results for Arabic education in Sharjah in under 6 months was more than just a win for us — it was proof that the right digital foundation works.
- Verified presence
- Strong reviews
- Local keyword strategy
- Transparent reporting
- R&D Implementation
This is what Mission Morph brings to every client, from education centers to hotels to property managers across the UAE, US, and beyond.
